We are seeking a highly skilled Director of Product Marketing to lead one of our fintech clients product marketing efforts. The ideal candidate will have a deep understanding of the fintech industry and experience developing and executing successful product marketing strategies. The Director of Product Marketing will be responsible for positioning and promoting our clients fintech products to a wide range of audiences, including customers, partners, and investors.

Responsibilities:

• Develop and execute product marketing strategies for fintech products, including market segmentation, positioning, messaging, and go-to-market plans.
• Lead the creation of product collateral such as datasheets, case studies, and presentations.
• Develop and execute campaigns and programs to drive product adoption and generate leads.
• Collaborate closely with the product development, sales, and marketing teams to ensure successful product launches.
• Stay up-to-date on industry trends and competitive landscape, and use this knowledge to inform product strategy and positioning.
• Create and deliver product training to internal teams and partners.
• Drive the product vision, strategy, and positioning in the market
• Be responsible for product pricing and packaging strategy

Requirements:

• 8+ years of experience in product marketing, with experience in fintech industry.
• Proven ability to develop and execute successful product marketing strategies.
• Strong understanding of the fintech industry and its trends
• Excellent communication and presentation skills.
• Strong analytical skills and ability to use data to inform decision-making.
• MBA in Marketing, Business or a related field.
• Strong project management skills
• Experience working with a cross-functional team

This is an exciting opportunity to be part of a growing fintech company and to shape the way our client positions and markets their products. If you are passionate about fintech and have the qualifications we are looking for, we would love to hear from you.

Please contact Oliver@zelodigital.com