The SaaS Talent Market in 2026
Demand for SaaS product and go-to-market talent continues to outpace supply. We examine what's driving the gap and how companies are responding.
Expert analysis on talent trends, programmatic advertising, SaaS growth and the forces reshaping digital business. Independent insights for professionals navigating the digital economy.
Latest Insights
Fresh perspectives on the trends and developments transforming the digital landscape.
Demand for SaaS product and go-to-market talent continues to outpace supply. We examine what's driving the gap and how companies are responding.
AdTech and MarTech are often used interchangeably, but they serve distinct purposes. Here's a clear-eyed breakdown for 2026.
Brands across every sector are leaning harder on specialist digital agencies. What's driving this shift and what does a great agency partnership look like?
2017
Est. Year
6
Industry Sectors
AdTech
Core Coverage
SaaS
Core Coverage
What We Cover
From programmatic advertising to product-led SaaS growth, we analyse the services and strategies that define modern digital business.
Explore All Services →Demand-side platforms, header bidding, identity resolution and the future of addressable advertising.
B2B SaaS growth strategies, product-led acquisition, and enterprise software trends.
Salary benchmarks, skills in demand, and how digital companies attract and retain top talent.
Agency business models, client acquisition strategies and the specialist vs full-service debate.
Industries We Track
Deep coverage of the verticals where digital disruption is most intense.
Digital publishing, subscription models, audience monetisation and first-party data strategies.
In-housing trends, agency relationships, programmatic buying and brand-safety challenges.
Product-led growth, freemium economics, enterprise sales cycles and retention metrics.
Service models, pricing evolution, talent acquisition and the future of the agency model.
Sponsorship economics, audience monetisation, streaming platforms and brand integration.
Regulatory landscape, digital payments, Web3 marketing and financial services digitalisation.
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