Deep coverage of the six industries where digital disruption is reshaping business models, talent requirements and competitive dynamics.
Our Coverage
Each sector presents distinct challenges and opportunities. Here's how we approach them.
Digital publishing is at an inflection point. Subscription revenues have become essential as advertising income grew more volatile, accelerating investment in paid content models, community platforms and events. Meanwhile, first-party data has become the core strategic asset as third-party cookies continue their long exit.
The key tensions in this sector are between scale and quality, between open-web publishing and platform dependency, and between audience monetisation and reader trust. Publishers that have navigated these tensions successfully have diversified revenue, invested in audience intelligence, and built direct relationships with their readers.
Pricing, churn management and the freemium to paid conversion funnel.
First-party data collection, segmentation and activation for advertising and product.
Header bidding, private marketplaces and the shift to contextual targeting.
For brands, the past five years have been defined by the push and pull between in-housing and agency partnership. Many large advertisers brought programmatic capabilities, data science and creative production in-house, only to discover that the ongoing investment in talent and technology is substantial. Others have doubled down on specialist agency relationships, seeking the agility and expertise that internal teams can rarely match.
In 2026, the most sophisticated brands operate hybrid models — maintaining in-house capability for always-on activity and first-party data management, while leaning on specialist partners for channel-specific execution and strategic counsel.
The economics, governance and talent implications of each model.
Paid search, social, affiliate and the attribution challenge.
Adjacency controls, suitability standards and responsible media buying.
The SaaS sector has matured significantly. The era of growth-at-all-costs has given way to a more disciplined focus on unit economics, net revenue retention and the path to profitability. Investors and boards are scrutinising CAC payback periods and asking harder questions about product defensibility.
At the same time, AI integration has reshuffled competitive dynamics across virtually every SaaS category. Products that don't incorporate AI-assisted workflows are already losing evaluation rounds to rivals that do. The challenge for incumbents is moving fast enough to retain customers while protecting their core business model.
Product-led growth mechanics, activation funnels and hybrid motion design.
How SaaS companies are embedding AI without cannibalising their pricing models.
Hiring for product, growth and customer success in a competitive market.
The agency sector is bifurcating. At the high end, specialist boutiques with deep channel expertise or sector knowledge are commanding premium rates and growing their retainer base. At the commodity end, generalist agencies are being squeezed by clients looking to consolidate spend and by technology that automates lower-value execution work.
The agencies growing fastest in 2026 are those that have developed proprietary methodologies, invested in talent development and built reputations that precede them in client procurement conversations. Read rate, not headcount, is the metric that matters.
Retainer, project and performance-based compensation structures.
Retention, career progression and the agency talent crisis.
Pitch strategy, credentials and category credibility.
Gaming remains one of the largest and most engaged media environments globally, yet the commercial model for esports specifically continues to evolve. After a period of inflated valuations and over-investment in endemic titles, the sector has recalibrated around sustainable economics — with creator-driven content, mobile gaming and cross-platform engagement driving the next phase of growth.
For brands, the opportunity lies in authentic integration that serves the community rather than interrupting it. The most successful brand activations in gaming feel native — they add value to the experience rather than extracting attention from it.
Brand integration, tournament sponsorship and creator partnerships.
Live streaming economics, content monetisation and platform dynamics.
In-app advertising, in-game monetisation and the mobile-first audience.
The fintech sector has experienced both exceptional growth and significant correction over the past several years. The crypto winter of 2022–23 separated projects with genuine utility from speculative excess. What remains is a more mature landscape — with regulated stablecoins, tokenised assets and blockchain infrastructure attracting serious institutional attention.
In broader fintech, the incumbents have responded to challenger bank disruption with their own digital transformation programmes, creating a market where the best digital talent flows between traditional financial institutions and agile fintechs.
Real-time payments, embedded finance and the future of transactions.
Community building, tokenomics and the challenge of compliant crypto marketing.
The skills mix of product, compliance and digital that fintech companies need.