Analysis, commentary and practical intelligence for digital professionals — covering AdTech, SaaS, programmatic, careers and industry trends.
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Demand for SaaS product and go-to-market talent continues to outpace supply across the UK and Europe. We examine what's driving the gap, where it's most acute, and how leading SaaS companies are adapting their talent strategies in response.
The two terms are often conflated, but AdTech and MarTech serve distinct purposes with different technology stacks, commercial models and buyer profiles.
Brands across every sector are leaning harder on specialist digital agencies. What's driving this shift and what does a great agency partnership look like?
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Where demand is highest, what companies are paying, and the skills gaps that matter most.
A clear-eyed breakdown of two disciplines that are frequently confused but rarely interchangeable.
The case for specialist agency partnerships and what brands should look for when choosing one.
Entry routes, core skills, career progression and where the best opportunities are in 2026.
The technical capabilities and strategic mindsets that will define career success in digital this year and beyond.