My client is a SaaS company that are looking for a driven Chief Marketing Officer to join their team in London. You will be responsible for leading on all things marketing, including developing and executing the content and demand generation strategy. The ideal candidate will have extensive B2B marketing experience and a strong knowledge of SaaS.
Responsibilities
- Developing the marketing strategy and supporting the overall strategy, growth and direction of the company
- Creating, coordinating, and implementing various marketing, PR & advertising campaigns with the aim of guiding marketing efforts
- Develop and adhere to event marketing plans and timelines in an effort to reach body and/or attendee revenue goals for assigned events
- Measuring, reviewing, and improving the performance and success of campaigns
- Leading and motivating the marketing team
Requirements
- 10+ years experience in marketing/management
- Skilled in multiple digital channels, tools, principles and practices e.g. SEO, Paid search, Display, Google Analytics, A/B testing, and CRM
- Strong SaaS knowledge
- Relevant Event Marketing experience
Excellent organizational and time management skills